With the goal of creating something unique from what was already out in the market, I researched ideas and designs for a new animal-shaped paperclip. Based on current and upcoming trends, I landed on the sloth as the perfect fit! Paperclip was designed specifically for the sloth to hang out on the paper as it would naturally on a tree branch.
Designed for U Brands, sold in Target stores.
Featured on @designmilkinspiration.